Go for information, but remember reward: Motivational and informational value affect the deployment of visual attention

The manifold role of reward value on visual attention

Motivational state, reward value, and Pavlovian cues differentially affect skilled forelimb grasping in rats.

Motor skills represent high-precision movements performed at optimal speed and accuracy. Such motor skills are learned with practice over time. Besides practice, effects of motivation have also been shown to influence speed and accuracy of movements, suggesting that fast movements are performed to maximize gained reward over time as noted in previous studies. In rodents, skilled motor performan...

The Deployment of Visual Attention: Two Surprises

The visual system is not capable of processing of all aspects of a scene in parallel. While some visual information can be extracted from all locations at once, other processes, including object recognition, are severely limited in their capacity. Selective attention is used to limit the operation of these limited-capacity processes to one (or, perhaps, a few) objects at a time. Searching for a...

Attention, reward, and information seeking.

Decision making is thought to be guided by the values of alternative options and involve the accumulation of evidence to an internal bound. However, in natural behavior, evidence accumulation is an active process whereby subjects decide when and which sensory stimulus to sample. These sampling decisions are naturally served by attention and rapid eye movements (saccades), but little is known ab...

The Effect of Information Rate and Store Environment on Purchasing Value; Analysis of the Role of Confusion and Motivational Tendency

Objective A great number of customers spend much more time than expected on shopping because of a lot of reasons like variety in products. Thus, they may feel confused and disappointed. Such confusion can influence purchasing procedure and determine purchasing behavior. Such customers fail to purchase wisely and may face difficulty choosing appropriate and reasonable products. However, if the ...